Top College Bars

If you want to market your bar, club or restaurant into one of the top college bars there are a few things you can do it require little time but give you a bigger bang for your effort. Being one a top college bars can be easy for a bar that is located near a football Stadium.  But if your bar attracts a campus crowd everyday - not just during football games, the best way to promote your bar is to reach out to popular students.

Gone are the days when you can burn money on large newspaper ads in the Thursday campus newspaper. They're expensive and easily overlooked. Newspaper ads do not produce a high-enough ROI.

Fundamentally, being one of the top college bars means bringing in the top number of college traffic on a campus. And who can help you do that? Not the loners, not the nondrinkers, not even the hottest girls on campus.  Making your bar into the venue for the popular students on campus - or the students who want to become popular is a way to get to the top.

Campus bars and clubs can use CampusMen.com to "sponsor" a local student. Sponsoring doesn't really involve money. Sponsoring him does not involve paying him. It involves making him into a VIP customer in exchange for him developing a following and getting that following into your bar.

Sponsoring involves associating your bar's name with a select number of popular students. Students across campus have singled out certain students by making them popular. CampusMen.com gives campus bars a tool to also single out these same students and get these students to bring other students into their bar.

Here's what you do:

After registering as a business on CampusMen.com, take a look at the regulars who come into your bar on a Thursday night.  Choose three students who are loyal to your bar and seem to have some popularity with women. Guys who stand in the corner and do not talk to anyone are not appropriate for your bar to sponsor. You need outgoing, gregarious and approachable students who are somewhat popular.

Some bars make the mistake of only selecting their most popular students on campus to sponsor. This is not optimal for results, because you want someone who is hungry, someone who wants to become popular - more popular than he already is. Choosing a quarterback on the football team won't achieve results for your bar. At quarterback can do whatever he wants and he is not "hungry" to get attention from women. He already has a ton of chicks following him. Plus, athletes are fairly busy with practicing for games. You want to Sponsor students who have available time to pass out your flyers and promote your bar - not students who simply show up at any bar and are followed by tons of other students.

After you've chosen your three students, approach them in person and tell them you are looking to sponsor three students on campus and you chose them especially. If you don't have time to talk to students during your busy hours, because you are changing kegs and alleviating the rush, put your door man or smartest security staff in charge of recruiting three enrolled males. But, once again, be sure to emphasize to your staff that you are not looking for the most popular students on campus - just invite students who are "somewhat" popular.

The details of your sponsorship relationship is up to you. CampusMen.com just give you a method to get the relationship started and to manage the ongoing relationship. Whether you give the student special access, or have him just bartend one night a month or have him promote for you - is up to you.  You can offer a $30 bar tab or some special VIP reward depending on the offerings at your bar or anything you wish.

The smartest tactic is to give each student 30 days to register as a Campus Man, and accumulate enough students as his fan on CampusMen.com so he can have his first VIP party at your bar. A VIP party need not be a special room or special roped off area - it's just a night where he is responsible for getting his fans on campusmen.com into the bar.

The student you sponsor should get new people outside of the bar as his Fans on CampusMen.com.  Keep this in mind, because some students can get lazy. Signing up your current customers really doesn't help you. You want new people coming to the door and spend money. By sponsoring a student, you make it his role to find these new students.

Finally, make sure you emphasize to your three students that this is an honor. You are not offering this to every guy who comes in your bar. This is a chance for him to use his outgoing personality to make his college experience more fun and to get more chicks.

You want your bar's logo to appear on his pages. These produce free "page impressions." Hundreds of campus students see your logo each time they interact with the student your sponsor. If your student interacts with fans outside of CampusMen.com, your logo is not shown.

The student issues Fan Challenges using small prizes you decide and supply. Fans perform fun tasks in response to each Fan Challenge.