Build Your Personal Brand

 

By Vicky Phipps, a graduate of The Ohio State University.

Branding is the act of giving yourself a reason to build a fanbase, also called "building a fanbase."

When you adopt the Campus Man "brand," you asssociate a "brand" with yourself. Then, you have a legit reason to ask people to become your "Fan." You are no longer just an everyday student. You are one of the "Campus Men" featured on CampusMen.com.

Then your job is to accumulate a large fanbase. What you do with your Fans is a different discussion that depends on your unique career field, hobby or interest.