Think Like a Casting Director to Beat Your Competition

Models pose for a group snapshot in one of their hotel rooms in Miami Beach.

There is a great deal of competition in the male modeling industry.

Your Competition is Other Guys Your Age

You must realize you are competing against many, many guys just like you. Being successful requires more than simply seeing see a guy in an ad for a product like Bod man who looks similar to you - and think "I can do that, too." It might have been a long road for that guy and he may have needed the right non-conservative attitude to land that modeling job.

There are no shortage of guys who want to pose in jeans or boxers. We are accustom to receiving, many, many photos of guys who want to model who submit photos showing them wearing jeans. We spend much time sorting through applicants to choose the guys who are comfortable showing off their body.

Always Seek to Beat Your Competition

The good news is that you can beat your competition by outworking them and by making good decisions. Good career networking and smart marketing tactics are more effective than looks: A decent looking guy who markets himself well can go farther than a guy who is much better looking. You can beat your competition by adopting a marketing approach.

Position Yourself to Be Chosen

Put yourself in the shoes of someone who hires guys for modeling jobs, then give them what they want. This is called "positioning" yourself to be chosen. If you do so, you will become a lot more successful than other guys. Let's say a photographer is hired by a sportswear manufacturer to photograph an advertising campaign. He puts out the word that he needs male models and receives photos from 37 guys. He shortens the list to eight guys who are very attractive. Each of these eight potential guys have very good bodies.

You need to bring something else to the table (other than looks) to get hired. There are a lot of factors that affect who gets hired; and these factors are different for each photographer. Perhaps one photographer prefers to work with guys who are "fun" more than serious. Some photographers might prefer someone who is located nearby, while another might prefer some new student who is from the Midwest.

One factor on whether you are chosen relates to how you pose.

You want to tell casting directors the things that make you special or unique.

To beat your competition, you should adopt a big city attitude, which often means not being conservative or uptight.

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