Buyers Weigh Their Options
Ask just about any media buyer how she thinks the 2009-10 national
TV upfront marketplace will shake out and you?ll get a response
that approximates the blinking incredulity of former Indianapolis
Colts coach Jim Mora as he appears in that Coors Light
Where Is the Pre-Game Super Bowl Excitement?
Hello?? Is anyone out there?? It's January 20 and the Super Bowl is less than two weeks away and all we have in terms of advertising buzz leading up to the game is...crickets. Aren't we all supposed to be drooling over what we'll see that day in terms
'The City': Who is the meanest of them all?
Olivia who? There's a new mean girl in town, and she's giving the former queen of mean -? self-proclaimed "social" Olivia Palermo -? a run for her (plentiful) money.
Meet Allie. She may be small, but she's scrappy.
Upon meeting Allie, sweet-as-honey
Why I'm So Bearish
I lived and worked in Tokyo in the roaring '80s. By the end of the decade, Japanese property prices had climbed to preposterous levels. Whenever I expressed skepticism about local real estate prices to the Japanese, I received this kind of response:
Bromancing Billynho
Under direct orders from a poor, misguided chickfriend who lives and breathes MTV and insists I do the same, I watched Bromance tonight.
And it was even worse than you're probably imagining...
It was basically a bunch of twitchy little freak dudes
Campaign tackles binge drinking
The $1 million anti-binge drinking campaign "What Are You Doing To Yourself?" targets the 16-20 year old age group and aims to stop young people from engaging in risky behaviour which is fuelled by alcohol.
The campaign includes advertisements to be
